When Leitz launched its first label printer, it needed to make an impact. Using the setting of a typical office,  everyone needs to print a label. The 90 second versions were cut for Website/Product demonstration, then cut down to 15 and 30 second spots that appeared on kiosks, in taxi cabs and billboards in city centers.
A Follow up campaign was launched using an animated approach. To further demonstrate the overall features. Here is the version that ran on Dutch Television.
In Belgium we staged a viral moment in Brussels and Antwerp Train Stations on Valentine’s Day, passengers could design their own “Love Declarations.”