CHRISTOPHER POTTER

Marketing Problem Solver   |  Digital Guru   |  Tech Junkie  |  Yogi

Marketing problem solver with over 15 years of experience. An omnichannel campaign expert driving sales and impressions with projects ranging in size from low-cost to large-scale multi-million dollar campaigns.


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EXPErIENCE

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MEDAIRE, AN INTERNATIONAL SOS COMPANY​ 〉

2018 – Present

Digital Marketing Manager

RESPONSIBILITIES

Report to the VP of Marketing working closely with the Digital Core Team and senior/cross-functional teams globally to align on strategic goals by region. Subject matter expert for digital content, Eloqua, Seismic, Salesforce, analytics and other digital sales/marketing tools. Honored with the CEO Award in 2018.

ACHIEVEMENTS

2016 – 2018

Marketing Communications Manager

RESPONSIBILITIES

Reported to the VP of Marketing with responsibility for top-down strategy, design and execution of all marketing initiatives for the business aviation market including marketing automation, digital campaigns, public relations, tradeshows printed collateral. 

ACHIEVEMENTS

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ESSELTE GROUP (ACCO BRANDS) 〉

2015

Marketing Communications Manager

RESPONSIBILITIES
Reported to President of North America, responsible for managing a broad range of activities including advertising, media buying, public relations, social media, eCommerce, digital outdoor, lead generation, content management and promotions for four brand websites – Leitz, Rapid and Xyron. Managed a team of 4-6 marketing support and design staff.
ACHIEVEMENTS

2013 – 2015

Brand Manager

RESPONSIBILITIES

Reported to President of North America, managing a team of 6, responsible for all marketing activities (product, price, promotion, placement), competitive market analysis as well as serving as the internal owner and primary spokesperson for all items within the Leitz and Rapid brand product portfolio. Managed ecommerce promotions, campaigns, and content for brand websites.

ACHIEVEMENTS

2011 – 2013

Media Relations Manager

RESPONSIBILITIES

Reported to VP of Sales and Marketing, charged with monitoring brand publicity to ensure positive representation. Built and maintained relationships with outside agencies, industry associations, and media representatives keeping products top of mind for influencers across the industry. Named one of 5 Industry Professionals to Watch by the Craft Hobby Association.

ACHIEVEMENTS

2008 – 2011

Product & Web Marketing Manager

RESPONSIBILITIES

Reported to Global Product and Marketing Director, built strategy for brand and product advertising, as well as develop related materials with Marketing Services. Managed the Graphic Services Department – a team of 3 designers – including art direction, traffic management, photoshoots, video production, graphic design projects and web development. 

ACHIEVEMENTS

2007 – 2008

Webmaster

RESPONSIBILITIES

Reported to VP of Marketing, responsibilities over the Xyron Studio designers including traffic management, photo shoots, video production, graphic design projects and web development.

ACHIEVEMENTS

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DISSOLVED 〉

2006 – 2007

Director of Marketing

RESPONSIBILITIES

Reported to President & CEO as a management team member responsible for the Marketing, Systems and Design teams.

ACHIEVEMENTS

AREAS OF EXPERTISE

Digital & Content Marketing

eCommerce Strategy & Development

Product Management & New Product Development

Traditional Advertising & Media Buying

Market Mapping & Brand Strategy

Process Improvement

Public Relations & Influencer Development

Marketing Automation & Lead Generation

SKILLS

Education

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〈  UNIVERSITY OF WISCONSIN — MADISON 

2004

BA Journalism: Strategic Communications