Marketing problem solver with over 15 years of experience. An omnichannel campaign expert driving sales and impressions with projects ranging in size from low-cost to large-scale multi-million dollar campaigns.
Report to the VP of Marketing working closely with the Digital Core Team and senior/cross-functional teams globally to align on strategic goals by region. Subject matter expert for digital content, Eloqua, Seismic, Salesforce, analytics and other digital sales/marketing tools. Honored with the CEO Award in 2018.
Improved website lead generation process capturing $1.8M in opportunity and over $600K in incremental sales annually.
Lead successful marketing automation campaigns delivering $6.9M in opportunity annually.
Introduced several sales enablement tool integrations including Seismic, PFL SwagIQ and SmartSheet.
Reported to the VP of Marketing with responsibility for top-down strategy, design and execution of all marketing initiatives for the business aviation market including marketing automation, digital campaigns, public relations, tradeshows printed collateral.
Reported to President of North America, managing a team of 6, responsible for all marketing activities (product, price, promotion, placement), competitive market analysis as well as serving as the internal owner and primary spokesperson for all items within the Leitz and Rapid brand product portfolio. Managed ecommerce promotions, campaigns, and content for brand websites.
Delivered incremental sales growth by introducing the German brand Leitz to the North American market with 100 SKUs of mobile accessories and label printing products which were widely available across retail and commercial channels.
Achieved an increase in Rapid brand sales by 18% and sell-through by 47% at accounts through improved messaging and advanced training for inside sales teams. [$6.7MM Gross Sales]
Represented all product in customer meetings, providing the buyer with research and collateral to gain placement at national accounts (Staples, Office Max, Office Depot, Wal-Mart, Target, Essendant, SP Richards)
Rationalized SKU lifecycle and improve sell-through across all customers, focusing more sales into more reliable products. SKU count reduced by 25% to drive increases in remaining SKUs by 15% while still growing against the prior year.
Reported to VP of Sales and Marketing, charged with monitoring brand publicity to ensure positive representation. Built and maintained relationships with outside agencies, industry associations, and media representatives keeping products top of mind for influencers across the industry. Named one of 5 Industry Professionals to Watch by the Craft Hobby Association.
Built a successful Social Media platform across relevant channels positioning Xyron among the top social companies in the industry with a total addressable audience over 250K.
Delivered follower growth of 225% and engagement of 800% on Facebook, YouTube Pinterest and other social platforms.
Secured National editorial coverage of core products in Family Circle, Readymade, Martha Stewart Living, CBS Early Show, and The Martha Stewart Show.
Formed relationship with MakerFaire to bring the product to a new consumer channel landing top level sponsorship which was highly successful for Xyron to gain placement with national retailers.
Reported to Global Product and Marketing Director, built strategy for brand and product advertising, as well as develop related materials with Marketing Services. Managed the Graphic Services Department – a team of 3 designers – including art direction, traffic management, photoshoots, video production, graphic design projects and web development.
Reported to VP of Marketing, responsibilities over the Xyron Studio designers including traffic management, photo shoots, video production, graphic design projects and web development.
Implemented new Internet features using Web 2.0 practices
Refaced sections of the corporate shopping site to improve usability and product references
Planned and coordinated Web based marketing to complement print campaign
Reported to President & CEO as a management team member responsible for the Marketing, Systems and Design teams.
Created brand identity and brand standards for national company B2B Multi- Level Marketing company in the Ink & Toner industry.
Developed tools and templates to create customized collateral to help OnPoint Distributors sell their product and onboard new team members.
Generated collateral library of thousands of pieces of content to support B2B Sales, Distribution, DTC, and Charitable Organizations.
Developed user interfaces for custom web applications implemented by core marketing and development teams.