LET ME INTRODUCE
“I feel a complete understanding of audience and product personality is necessary for marketing pieces to be accurate and properly received.
Whether the client is a non-profit organization or a clothing line, the main message to the audience must be succinct and use graphics to cut through the clutter. I use my foundation in artistic fundamentals such as sketches, oil and watercolor painting and sculpture to present interesting and pleasant designs.”
I wrote that 20 years ago in an application to the School of Journalism. While, it makes me laugh at myself all these years later, I continue to feel the best creative marketing work comes when a deep understanding of the audience meets a deep understanding of the product – just stated in a less self-important way.
YEARS DESIGING WEBSITES
From the early days of AOL (on 3.5mm disk) and GeoCities to more advanced Content Managements Systems of today, I have seen the WWW from modem and phone line to the smart phones of today. I look back on all the trends like the bad haircuts they were.
BUSINESS MILES LOGGED
Leading Brand Management for a European Office Products Manufacturer in North America, took me all over the world. The role allowed me to participate in some of the most interesting events, once-in-a-lifetime opportunities and meetings of minds.
EMAILS CREATED AND SENT
As an elder millennial, my entire professional career has used some form of email marketing. Starting with email blasts in roles with the College Alumni Association and Student Radio Station, I have been making words pretty in a browser for decades.
Born in Oshkosh, Wisconsin. A small town of 50K people with a deep history in aviation. There I learned a love of flying (planes of all sizes) and a penchant for travel.
As a Product Manager in the craft and hobby space, I spent over 40 total hours on Home Shopping Channels selling and demonstrating productslive on air.
I have spent over 250 hours learning and furthering my yoga practice. Participated in retreats to Machu Picchu, Bali and Italy. Completed Yoga Teacher Certification in 2016.